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National Yellow Pages Marketing Programs knows the power of the Web and how to optimize our client’s use of this powerful tool. We use Internet Marketing to assist our clients in positioning and promoting themselves to their target customer.

This is why our motto is Relevant Results Matter! Optimization goes far beyond Search Engines. We have heard the phrase “Necessary Evil” too many times. Either it works, or it doesn’t. We take the same approach with Internet Marketing as we do with all other advertising media… Tracking! Where possible, we track clicks, calls, emails, contact forms, page views and more. Our ultimate goal is to allocate advertising dollars to what works best.

Internet Yellow Pages (IYP) has proven to be a valuable source of leads for many of our clients. It offers the convenience of the internet with the local relevance and feel of the Print Yellow Pages. In 2008 YellowPages.com received 1.8 Billion searches, boasting over 40 Million “unique visitors” in Jan 2009. Let us customize your IYP program today. The traffic is there. Why aren’t you? Contact us for more information at 817-447-1238.

Performance Based Advertising (PPC) – As of Jan 24, 2008, the Bureau of Census calculated a total U.S. population of more than 303 Million. At the same time there were an estimated 211 Million Internet Users in the U.S. Another way to put it is: approximately 69% of the U.S. population uses the Internet. (Source: Internet World Stats, 2008)

PPC or “pay per click” advertising is the quickest way for your business to become a serious player in the major search engines. Our services allow you to track not only clicks, but also phone calls, emails, contact forms, offer pages and more. We generate a monthly report of all the info you need to gage the performance of your Search Engine PPC account.

You can be as aggressive as you want to be or just get your feet wet. We work with all types of companies and budgets. We can recommend a starting budget based on the services you offer and your target geography. Advertise nationwide or just to your immediate area.

Search Engine Optimization (SEO) is the ideal achievement because it allows your website to appear among the top results for specific keyword searches without paying a cost per click. The goal of this service is to push your site to the top of the “Organic Listings” by maintaining, optimizing, and promoting your existing web site. This achievement is typically a process with both short and long term ROI. In the short you will be ahead of those competitors who have not started SEO, but behind those who already have. Your rankings last for some time and you aren’t paying for every click, so your highest ROI will come over time. The time frame of your results depends on the competitiveness of your industry, as well as your level of investment.

Contact us for an analysis of your site and budget recommendations.