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Media Trafficking
Based on the type of business you wish to promote
and the areas you wish to target, National Yellow Pages Marketing Programs
automatically selects the best publishers for you and recommends a budget for
your campaign. In addition, you only have to create one ad, and our platform
will place it with each publisher for you. Publishers include: Search Engines
(Google, Yahoo), Internet Yellow Pages (SuperPages.com) & advertising networks (Advertising.com).
Cost-Effective Regional
Targeting
The NYPMP advertising platform is able to target
your campaign to geographic regions (Designated Marketing Areas) or to any U.S.
city.
Complete Keyword
Selection & Bidding
You tell us which products & services you would like
to promote, and our platform generates the best keywords for your search engine
marketing. On average, over 5,000 keywords are generated for your business. In
addition, we monitor the bids for each keyword to match your budget.
Easy-to-Create
Offer Pages
Any business may use the NYPMP platform to set up a
professional-looking web site that will provide timely information to
prospective customers – including coupons. Businesses may update this page any
time throughout the duration of their campaign.
Patent-Pending Reverse Proxy
Solution
In order for businesses with existing web sites to
determine which visitors are coming from their NYPMP campaigns, our platform
automatically creates proxied versions of those pages. Phone numbers & e-mail
links are automatically switched to campaign-specific tracking phone numbers and
e-mails so that ALL activity can be tied back to your NYPMP campaign. In
addition, any page of an existing web site can be tracked through this
technology. This requires NO work on behalf of the advertiser or their
webmaster.
ReachROI™ Suite &
Reports
The NYPMP platform is able to track all campaign
activity to determine campaign return on investment: phone calls (through
tracking phone numbers that forward directly to the advertiser’s existing phone
number); e-mails (through form mails that forward directly to the advertiser’s
existing e-mail address); coupon registrations (that forward to the advertiser’s
existing e-mail address). This reporting data is available through the NYPMP
platform site.
Media Optimization
The NYPMP platform is constantly “learning.” Based
on what does and does not work, our platform will optimize future campaigns to
ensure the best possible results for the businesses advertising through the
platform.
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