Return on Investment is obviously the focus of any Advertising campaign. We help our clients achieve the highest ROI through many different avenues.

Print Yellow Pages ROI:
There are on average as many as 6 Yellow Pages directories distributed to a single zip code. This makes it pretty difficult to pick which one is the best book to advertise in. NYPMP uses Directory Share Rating (DSR) to rank directories down to the zip code level. This system uses third party data and it is the most rigorous model available in the industry. Third party data means that we do not use the usage figures put out by the publishers since they can choose what is released and what is not.

With so many directories distributed on top of each other, the DSR system helps identify the most profitable directory for your specific service criteria. Contact Us for a demonstration at 817-447-1238

Publisher incentives are another HUGE area where ROI can be affected. With the changes in advertising options over the years, publishers have introduced some major discounts to keep their customers happy. These incentives include up to 85% off of advertising, and the availability of “ongoing discounts”. There are also Print Match promotions allowing you to take advantage of the Internet Yellow Pages or Direct Mail pieces at little or no additional charge. We are constantly researching the updates to these programs and providing the details to our clients. We also pass along 100% of these discounts to our clients! However, it is important to understand the nature of these incentives and make sure they align with our clients marketing objectives.

Internet ROI:
Internet advertising offers more flexible forms of tracking. Many servers will even tell you where the majority of the clicks are coming from. The result is a finely tuned online campaign yielding the highest ROI. We can track every level of the end users interaction with your site. What pages were viewed the most, how many phone calls were made, clicks into the site, contact us forms, videos watched and much more. This information is priceless when making future advertising decisions.

Direct Mail ROI:
We have partnered with Info USA in order to access the most up to date lists available. With this strong partnership, we can target specific demographics, geographies, income levels, home owners, and even draw our own distribution area. Additionally, we provide all of the creative and postage for the delivery.

Proving ROI:
With the technology that is available today, there should be no guessing when it comes to ROI. Whether print Yellow Pages or Internet advertising, we have the capability of tracking performance results including calls, emails, clicks, contact forms and more.

Our call tracking data is presented to our clients on a monthly basis and can include the callers address, telephone number, email information, time of call and more; many times the publisher will pay for the cost of the tracking line when you purchase an ad. These Call tracking lines can be used in print and online ads as well as direct mail pieces or other forms of advertising.