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Search Engine & Internet Yellow Pages Marketing
Based on the products & services you wish to promote and the geographical areas you wish to target, the National Yellow Pages Marketing Programs automatically selects the best publishers for you. All publishers selected are able to target your advertising to customers in the areas that you service. Currently, the NYPMP platform is able to target your ads to the DMA (designated marketing area) or city-level.
Our advertising platform is able to place your business in front of 200 million unique customers through the following advertising channels:
Search Engines
Search engines are often the first place people visit to begin their research and represent the greatest source of Internet traffic. The NYPMP platform currently works to place ads on both Google & Yahoo Sponsored Search, two of the leading providers of search engine advertising products. People type in “keywords” at the search engine, and advertisements are displayed that match those keywords. NYPMP purchases on your behalf keywords that people use when they search for products & services in their area. For example, if you are a dentist, we may purchase the keywords “dentist”, “dentists”, “DDS”, “D.D.S.”, “toothache”, as well as hundreds more pertaining to the field of dentistry. On average, NYPMP purchases 5,000 keywords for each advertiser.
Internet Yellow Pages
Many consumers have migrated from referencing the print yellow pages to searching the online yellow pages. Case in point: Superpages.com (Verizon) receives as many as 15 million visits and 9 million unique visitors per month. Like search engines, internet yellow pages (IYP) represent a tremendous source of extremely targeted searches for offline businesses. Currently, only Verizon is offering a Pay-Per-Click model (where you only pay when a user clicks on your ad to visit your web site), but, shortly, all other IYP sites will implement a Pay-Per-Click solution, and the NYPMP platform will expand its IYP publisher network as they do.
Geo-Targeted Banner Networks
Through our publisher network, NYPMP is also able to place ads on thousands of other sites across the Internet AND can limit the display of those ads to only those people living within the geographic areas you want to target with your advertising. These ads are integrated directly into the content of those sites and can either be text-based or graphical in nature.
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