We understand integrated communications and convergence. Nothing is more important in a communications strategy than ensuring that a brand’s representation remains consistent in all mediums it is advertised. Our senior Account Managers ensure that the Directory Marketing Programs we design fit within a client’s communication and brand strategy.  Our approach begins with learning your business objectives. We accomplish this through a strategic planning session that incorporates a number of exercises derived from our own Directory Marketing Program Formula.  Your goal is building customer awareness and traffic. Our goal is achieving your complete satisfaction. Directories are a complicated, detail-oriented marketing medium. Using them successfully requires:

Knowledge

• of all Yellow Pages directories that are available in your market including their coverage area, distribution and usage
• of how your competitors are using the medium and how to obtain placement advantage over them
• of directory enhancements and premium products such as coupons, covers, banner ads, tabs, direct delivery and guides
• of publisher incentive and bonus programs

Experience

• formulating solutions to ensure that you are getting the very best presence at the best possible price
• working with telephone company business offices and competitive local exchange carriers (CLEC’s) to ensure accurate white pages listings
• coordination of all elements that are crucial to an accurate and effective directory marketing program

Technology

* that gives you convenient 24/7 access to your account information including current account summaries, artwork and the ability to process changes at your convenience

Find out why over 500 clients nationwide know that when it comes to the yellow pages, we really are your best friend!