| We understand integrated communications and convergence. Nothing is more important in a communications strategy than ensuring a brand’s representation remains consistent in all mediums it is advertised. Our Account Managers ensure the Directory Marketing Programs we design fit within a client’s communication and brand strategy. Our approach begins with learning your business objectives. We accomplish this through a strategic planning session that incorporates a number of exercises derived from our own Directory Marketing Program Formula. Your goal is building customer awareness and traffic. Our goal is achieving your complete satisfaction. Directories are a complicated, detail-oriented marketing medium. Using them successfully requires:
Knowledge
There are on average as many as 6 Yellow Pages directories distributed to a single zip code. This makes it pretty difficult to pick which one is the best book to advertise in. TMG Marketing Solutions uses Directory Share Rating (DSR) to rank directories down to the zip code level. This system uses third party data and it is the most rigorous model available in the industry. Third party data means we do not use the usage figures put out by the publishers since they can choose what is released and what is not.
With so many directories distributed on top of each other, the DSR system helps identify the most profitable directory for your specific service criteria. Contact Us for a demonstration at 817-447-1238
Publisher incentives are another HUGE area where ROI can be affected. With the changes in advertising options over the years, publishers have introduced some major discounts to keep their customers happy. These incentives include up to 85% off of advertising, and the availability of “ongoing discounts”. There are also Print Match promotions allowing you to take advantage of the Internet Yellow Pages or Direct Mail pieces at no additional charge. We are constantly researching the updates to these programs and providing the details to our clients. We also pass along 100% of these discounts to our clients! However, it is important to understand the nature of these incentives and make sure they align with our clients marketing objectives.
Administrative Convenience
Access your account online at your convenience 24/7. Through our EZ Net solution you have EZ direct access to account information including current account summaries, artwork and the ability to process changes at your convenience
Find out why over 500 clients nationwide know that when it comes to the yellow pages-we really are your best friend!
Internet Yellow Pages (IYP)
Internet Yellow Pages (IYP) has proven to be a valuable source of leads for many of our clients. It offers the convenience of the internet with the local feel & relevant information that made the Print Yellow Pages such a huge success. In 2009 YellowPages.com received over 2 Billion searches, projecting a 24% increase by year end over 2008. It is also noted that IYP users have similar buying patterns to traditional print users translating to a higher ROI and more satisfied customers for the advertiser. Let us customize your IYP program today. The traffic is there. Why aren’t you? Contact us for more information at 817-447-1238. |
